Hi, I’m Eddie. My full name is Eduardo, but no one actually calls me that, not even my parents. I grew up in Texas and live in Brooklyn, two places that taught me to care about culture, community, and food worth having an opinion about.

I am the son of two immigrant parents, and my Mexican American heritage shapes how I see the world. It taught me to listen closely, notice what others might overlook, and appreciate the moments that give stories their meaning. That perspective guides how I create and how I lead.

Professionally, I am a Senior Creative Lead at Amazon’s Brand Innovation Lab. I help guide teams through complex, high-visibility campaigns and shape ideas that are bold, insight-driven, and built with intention. My work sits at the intersection of creative vision, strategic thinking, and the customer experience, and I care deeply about the clarity and craft required to bring strong ideas to life.

I believe the best work comes from environments where people feel supported, trusted, and encouraged to think courageously. I thrive in ambiguity and help teams find direction by simplifying complexity, aligning partners, and creating the kind of space where talented people can do their best, most meaningful work.

Outside of work, I am usually scrolling on TikTok, curating oddly specific playlists, or wandering a grocery store just to unwind.

Thanks for stopping by.