Edible

Edible Is Lovible

We were tasked with transforming Edible Arrangements with a new 360 brand campaign that would shift their business into everyday occasions. We dropped ‘Arrangements’ from their name and created a new design system that could be leveraged across different media and still remain cohesive. The brand relaunch included an anthem TV spot, animated video, radio, outdoor, experiential activations, and social.

Anthem

Video

OOH/Print

Red background with white text that says 'edible is love' with a heart symbol replacing the 'o' in 'love'.
Bright yellow billboard with illustrations of a car, star, and palm tree and the text 'roadtripible' in white, in an urban setting with brick buildings and a water tower in the background.
Pink background with the word 'firstdateable' in large light pink letters. Above the text, there is a speech bubble with three emojis: a slightly smirking face, a strawberry, and a face with heart eyes.
Light teal background with the word 'bythepoible' and a speech bubble containing sunglasses, a pink drink, and a sun emoji.
Red background with the word 'impossible' in large, light pink text. Above the word, there is a speech bubble with three emojis: a sad face with a tear, a strawberry covered in chocolate, and a sad, sleepy face.
Pink background with the word 'mumble' in light purple and white text, and an icon of a princess, a strawberry, and two hearts inside a speech bubble.

Team

Art Director: Eddie Camacho
Copywriter: Nick Delisi
Creative Director: Joseph Delhommer
Executive Creative Director: Izzy Garber
Custom Emojis: Mikey Burton